Marketing in Kurdistan

1. Running Advertising Campaigns

Our advertising campaigns are designed to create impactful and engaging messages that resonate with the local audience. Whether you're looking to promote a product, service, or brand, we manage every aspect of your campaign, including strategy development, execution, and monitoring.

• Digital Advertising: Leveraging platforms like Google Ads, social media, and local websites to target the right audience.
• Traditional Advertising: Creating and executing traditional ads through print, radio, and TV to reach a wider demographic.
• Creative Content: Developing compelling, localized content that aligns with the Kurdish market’s cultural values.

2. Environmental Advertising

Environmental advertising uses physical spaces to create eye-catching advertisements that promote your business. These ads target high-traffic areas and can be highly effective in attracting attention.

• Billboards & Hoardings: Large-scale outdoor ads in strategic locations such as highways, city centers, and main roads in Erbil, Sulaymaniyah, Duhok, and other major cities.
• Transit Advertising: Ads displayed on buses, taxis, and other public transport to reach commuters and daily travelers.
• Public Spaces: Placing ads in malls, shopping centers, airports, and other high-traffic public areas to increase visibility.

3. Capillary Marketing

Capillary marketing focuses on reaching customers through multiple distribution channels, ensuring that your brand has a presence in every corner of the market.

• Retail Partnerships: Collaborating with local stores and retailers to place products, signage, and promotional materials at the point of sale.
• In-Store Promotions: Offering product discounts, sampling, and other promotions in stores to encourage customer engagement.
• Channel Marketing: Ensuring your products are available in the right retail locations, whether through supermarkets, small retailers, or online marketplaces in Kurdistan.

4. Person-to-Person Marketing (Direct Marketing)

Person-to-person marketing relies on direct interaction between your business and potential customers, ensuring personalized and meaningful engagement.

• Sales Teams: Deploying trained sales representatives to engage with customers, explain your product or service, and drive conversions.
• Street Teams: Organizing brand ambassadors or influencers to interact with the public, distribute materials, or promote your business in key areas like shopping malls, exhibitions, and events.
• Experiential Marketing: Creating interactive experiences where potential customers can directly engage with your brand, such as product demos, pop-up events, or tastings.

5. Social Media Marketing

Social media platforms are one of the most effective ways to engage with your audience in Kurdistan. We help you build a solid social media strategy that connects with local consumers and enhances your brand's presence.

• Facebook, Instagram & Twitter Campaigns: Running targeted ads and organic social media campaigns to build brand awareness and engage with users.
• Content Creation & Management: Developing local-language content that speaks directly to your audience's interests, including posts, videos, and stories.
• Community Engagement: Engaging with local influencers and micro-influencers to promote your brand and drive customer interaction.

6. Event Marketing

Event marketing involves creating experiences or organizing events that bring your business face-to-face with potential customers.

• Trade Shows & Expos: Participating in or sponsoring industry events in Kurdistan to showcase your products and services to a local audience.
• Corporate Events: Organizing launch events, conferences, seminars, and networking gatherings to establish your brand's presence in the local business community.
• Product Launches: Creating high-impact events to launch new products or services in the Kurdistan market.

7. Influencer & Ambassador Marketing

Leveraging local influencers and brand ambassadors can help you build credibility and reach a wider audience in Kurdistan.

• Influencer Partnerships: Collaborating with local social media influencers who have a strong following among your target demographic. These influencers promote your brand via sponsored posts, stories, and collaborations.
• Ambassador Programs: Creating long-term relationships with influential figures or key opinion leaders in the region to build sustained brand advocacy.

8. Content Marketing

Content marketing involves creating valuable and relevant content to attract, engage, and convert potential customers.

• Blogging & Articles: Producing high-quality, localized articles that provide useful insights about your products or services while enhancing your SEO (Search Engine Optimization).
• Video Marketing: Creating engaging video content that showcases your product, service, or brand story, which can be shared on local media platforms and social channels.
• Local Language Content: Crafting content in Kurdish and Arabic to connect with the local population, ensuring cultural relevance.

9. Email Marketing

Email marketing remains one of the most effective ways to reach your audience with personalized content, offers, and updates.

• Targeted Email Campaigns: Creating highly targeted email campaigns to reach customers based on their interests, purchase behavior, or engagement with your brand.
• Newsletter Campaigns: Keeping your audience informed with regular updates, offers, and relevant news about your products or services in the Kurdish market.

10. Search Engine Marketing (SEM) & Optimization (SEO)

SEO and SEM are essential for driving organic and paid traffic to your website, making sure that your business shows up when potential customers search for related products or services.

• Search Engine Optimization (SEO): Optimizing your website for local search terms and Kurdish language queries to ensure visibility in search engine results.
• Search Engine Marketing (SEM): Running paid search campaigns through platforms like Google Ads to target local customers actively searching for your products or services.

11. Video Marketing & Advertising

In an increasingly visual world, video marketing has become one of the most powerful tools for brand storytelling and customer engagement.

• TV and Digital Ads: Producing high-quality TV and online video ads to reach a large audience across Kurdistan.
• Social Media Videos: Creating short, engaging videos for platforms like Instagram, TikTok, and YouTube to capture attention and drive conversions.

12. Public Relations & Media Outreach

Public relations (PR) strategies help you shape your brand’s reputation in the local market.

• Press Releases: Distributing press releases to local media outlets to announce new products, partnerships, or milestones.
• Media Interviews & Coverage: Organizing interviews with local journalists or arranging media coverage to enhance your brand visibility and credibility.